Headlines in Newspapers and Libel Law: A Need to Reconsider the Traditional Approach?.

ABSTRACT Noting that the impressions left by the large, bold type of newspaper headlines have frequently resulted in libel suits, a study explored the individual and interactive roles played by defamatory headlines and news articles in a reader's perr,eption cf the contents. Four separate versions of a news article and its headline were prepared by the researcher. Subjects, 40 students from an undergraduate biology co.rse at New Mexico State University, were randomly divided into four groups. Each group was then given one of four versions of a news hzticle and headline prepared by the researcher. Each member of the group read the article and completed a questionnaire. The results indicated that a headline that identifies someone and falsely defames that person could cause more damage than a libelous article. These results suggest that collets should be aware of the fact that a medium-siuid headline can significantly damage a reputation, regardless of what the article states. Therefore, the current trend of examining the accompanying article to such a headline in order to determine libel must be reevaluated. (DF)