Digital agility: responding to digital opportunities

In a rapidly changing digital environment, companies must sense weak signals and respond to them. This essay focuses on how agile companies can be more responsive in a pervasively digital context. To build our argument, we discuss the ontological difference of digital (vs. IT) and then describe four tenets that characterise agile organisations: modular design and packaged capabilities, use of platforms over pipelines, ability to foster concurrency and agency through data, and a digital culture that promotes ambidexterity