Analysis and Development Trend of Traditional Media and New Media Communication

In the context of the new era, people's access to information has gradually been reformed with the development of science and technology. The wide application of network technology in new media communication not only improves the limitations of traditional media communication, but also effectively promotes the development of the news media communication industry to a higher level, efficiently realizes the instantaneous, large and comprehensive nature of information dissemination, and plays a huge role in the healthy and sustainable development of society. Since the 21st century, the rapid development of Internet information and digital technology, new media communication has also emerged. Cultural communication and news communication have ushered in new development opportunities, but also inevitably some challenges. Advances in digital technology are driving the digital transformation of traditional publications. The dissemination of culture and news is also increasingly the mainstream form of Internet culture and news new media communication. Many developed countries are actively using Internet technology to develop new media communication. This paper will analyse in detail the basic status quo of new media communication under the background of traditional media and the Internet era and look forward to its future development trend.