人类多任务处理
心理学
任务(项目管理)
认知
消费(社会学)
认知心理学
心情
社会心理学
功能(生物学)
任务切换
执行职能
神经科学
经济
社会科学
管理
进化生物学
社会学
生物
作者
Dan Rubin,Diogo Hildebrand,Leandro Fernandes Malloy‐Diniz
摘要
Abstract Despite the ubiquity of multitasking, prior research has ignored potential carryover effects of concurrent task performance on the way individuals interpret subsequent consumption behaviors and decisions. This study evinces that extensive use of updating, an executive function central to multitasking and necessary for construing actions abstractly, reduces the likelihood that it will be used on subsequent tasks. Accordingly, the results of three studies show that extensive employment of updating (via multitasking) reduces an individual's propensity to construe behaviors (consumption or otherwise) in abstract (vs. concrete) terms, influencing consumer choices. Specifically, we show that individuals are less likely to choose healthy food items (i.e., those consistent with long‐term health goals) and favor feasibility over desirability following episodes of multitasking. Further, we rule out general cognitive depletion and mood as alternative explanations for such carryover effects.
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