Phytoecdysteroid 20-hydroxyecdysone (20E, 1) has been isolated from the plant Serratula coronata L. (Asteraceae). Acetonide (2) and short-chain (3) derivatives of 20E, along with lithocholic acid and cholesterol, were used as starting materials for the synthesis of their triphenylphosphonium salts (TPP+). These compounds were screened for cytotoxicity and selectivity against several human non-small cell lung (NSCLC) cancer cell lines and non-cancerous (mesenchymal stem cell (MSCs)) lines using the MTT assay. The results demonstrated that the parent compounds - (ecdysteroids (1-3), lithocholic acid (8), and cholesterol (9) - were non-toxic to all tested cell lines. In contrast, all synthesised derivatives, particularly TPP+ salt of lithocholic acid (12), exhibited preferential cytotoxicity against NSCLC cell lines at micromolar concentrations (IC50 1-1.7 µM). The AnnexinV/7-AAD flow cytometry assay confirmed the selective cytotoxicity of all TPP+ derivatives towards NSCLC cells, with minimal effects on non-cancerous MSCs.