Data Analytics Skill Development for Design Education: A Case Study in Optimal Product-Service Bundle Design

Design education (DE) is a growing field that focuses on the educational perspective of domains such as technology and engineering to support the design study. It is aimed to equip engineers with the essential knowledge and skills for future needs. Previously, there exist a number of related studies on skills development that had applied information and communication technology (ICT) tools to improve teaching and learning experience. Nevertheless, data analytics skills development in the DE field, particularly on how data is organized and readily accessible during analysis and decision-making process, is less emphasized. In this paper, we have presented an implementation of design skill module using a data mining software and an optimization software package to train design engineers in data-driven design decision-making. A case study in optimal product service bundle (PSB) design that illustrates the usefulness of our proposed skill training modules is presented to showcase the level of trainees’ achievement, usability and user experience. In overall, our case study has produced promising outcomes which indicate the merits of our approach in data analytics skill development.