Glamping tourism: unpacking ecotourists’ experiential quality, perceived value and behavioural intention

This study examines the relationship between the experiential quality of glamping tourism, emotional and functional value, destination image, experiential satisfaction, and revisit intentions, offering valuable insights into the intricate dynamics governing ecotourists' loyalty behaviour. This cross-sectional survey interview focuses on 453 tourists' perceptions towards glamping tourism. The study hypotheses were tested using Partial-least Squares-Structural Equation Modeling (PLS-SEM). The study confirms that experiential quality significantly influences ecotourists' perceived value and subsequently influences the glamping destination image, experiential satisfaction, and revisit intentions towards green outdoor leisure glamping destinations. However, the study also confirms that the physical environment quality of the glamping sites does not influence ecotourists' emotional value, while interaction quality does not affect their functional value. The findings offer theoretical and practical insights into targeted marketing strategies and innovative offerings for the glamping tourism industry and ecotourists perspectives.