The article presents the results of researching efficiency of different modes of superplasticizer introduction in solution mixture with different consistency - from hard to plastic. The following methods of superplasticizer introduction into cement were researched: co-grinding of superplasticizer with cement, mixing cement with superplasticizer in dry state, introduction of superplasticizer into cement with mixing water, evaluation of water reduction effect of an additive depending on the methods of its introduction into cement and the time of determining its consistency. It is established that the most efficient method of superplasticizer introduction into plastic mixture is its co-grinding with cement.