An Exploration of the Relationship between the Reversal of Adjective Valence and Self-reference Effect

This research adopts a new paradigm of reversal and comparison of adjective valences in order to explore whether self-reference effect is influenced by adjective valences.The 4 categories of conditions comprised by reversal and comparison of the adjective valence demonstrate that: positive and self-reference effect exists in constant reversal and positive valence words superior to negative valence words in experiment 1;self-reference effect is found in reversal and negative valence words superior to positive valence words in experiment 2;positive effect appears in reversal and positive valence words superior to negative valence words in experiment 3;and both self-reference effect and positive effect are not found in reversal and negative valence words superior to positive valence words in experiment 4.The results suggests that the difficulty of experimental tasks exerts impact on the exploration of the relationship between the reversal of adjective valence and self-reference effect,thus charting the path for the separation between value and valence of the adjective valence in the research of self-reference effect.