Converting idol worship into destination loyalty: A study of “idol pilgrimage tour” in China

敬拜 朝圣 忠诚 广告 背景(考古学) 旅游 营销 目的地 独创性 宗教旅游 品牌忠诚度 社会学 业务 心理学 社会心理学 政治学 地理 创造力 考古 法学
作者
Jingyu Tian,Ting Li,Rui Chen,Kaining Yang,Ping Li,Si Wen
出处
期刊:Journal of Research in Interactive Marketing [Emerald Publishing Limited]
卷期号:18 (2): 257-274 被引量:6
标识
DOI:10.1108/jrim-01-2023-0020
摘要

Purpose “Idol pilgrimage tour” is a popular trend among young Chinese fans who travel for idol-related purposes, engage in interactive events and have co-created experiences at destinations. With the growing market size of fan economy, fan tourists generate significant revenue for the local. However, many destinations have not fully utilised this opportunity, and there is a lack of research on this niche form of tourism. This research was undertaken to address this research gap. Design/methodology/approach This study adopted an idol worship–motivation–co-created experience–tour satisfaction–destination loyalty framework in the context of idol pilgrimage tours. In addition, this study investigated the direct influence of idol worship on the other four constructs. Data were collected from 354 Chinese fans who had such experience through online questionnaires. The partial least squares–structural equation modelling technique was used to examine the research model. Findings It was demonstrated that idol worship has a direct influence on motivation, co-created experience, satisfaction and loyalty and that there is a positive relationship between motivation, co-created experience, satisfaction and loyalty. The results advance the brand sacralisation literature by studying worship in a tourism context and contribute to interactive marketing literature by clarifying the interactive mechanism between relationships among the idol, fans and destinations. The study suggests some practical implications for destination management organisations attempting to target tourist fans. Originality/value This is the first study introducing the concept of the idol pilgrimage tour. Empirical results of this study reveal the underlying mechanism of how idols influence fans' travel-related psychology and behaviour.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
chiazy发布了新的文献求助10
1秒前
1秒前
CipherSage应助他忽然的人采纳,获得10
3秒前
4秒前
领导范儿应助章鱼1018采纳,获得10
6秒前
NexusExplorer应助斯文的鸣凤采纳,获得30
6秒前
Akim应助落寞冬易采纳,获得10
7秒前
极品小亮完成签到,获得积分10
8秒前
cdercder应助浚稚采纳,获得20
9秒前
一根发布了新的文献求助10
9秒前
Hello应助44采纳,获得10
12秒前
leaolf完成签到,获得积分10
12秒前
12秒前
文文完成签到,获得积分10
16秒前
小八发布了新的文献求助10
17秒前
斯文的鸣凤完成签到,获得积分20
19秒前
科研通AI5应助keep采纳,获得10
19秒前
wanci应助ZYY采纳,获得30
21秒前
完美世界应助GakkiSmile采纳,获得10
21秒前
在水一方应助BAM采纳,获得10
21秒前
脑洞疼应助YiWei采纳,获得10
22秒前
kuan完成签到,获得积分10
23秒前
44给44的求助进行了留言
24秒前
PrayOne完成签到 ,获得积分10
24秒前
陈陈完成签到 ,获得积分10
25秒前
26秒前
计划完成签到,获得积分10
27秒前
28秒前
cdercder应助浚稚采纳,获得10
29秒前
嘿嘿江完成签到 ,获得积分10
30秒前
zho发布了新的文献求助10
32秒前
Mandy发布了新的文献求助30
34秒前
一朵梅花完成签到,获得积分10
37秒前
37秒前
39秒前
热情积极完成签到,获得积分10
39秒前
独特冬天完成签到,获得积分10
40秒前
加百莉发布了新的文献求助10
41秒前
41秒前
闲鱼嫌鱼咸完成签到,获得积分10
41秒前
高分求助中
Mass producing individuality 600
Разработка метода ускоренного контроля качества электрохромных устройств 500
Chinesen in Europa – Europäer in China: Journalisten, Spione, Studenten 500
Arthur Ewert: A Life for the Comintern 500
China's Relations With Japan 1945-83: The Role of Liao Chengzhi // Kurt Werner Radtke 500
Two Years in Peking 1965-1966: Book 1: Living and Teaching in Mao's China // Reginald Hunt 500
Epigenetic Drug Discovery 500
热门求助领域 (近24小时)
化学 材料科学 医学 生物 工程类 有机化学 物理 生物化学 纳米技术 计算机科学 化学工程 内科学 复合材料 物理化学 电极 遗传学 量子力学 基因 冶金 催化作用
热门帖子
关注 科研通微信公众号,转发送积分 3823778
求助须知:如何正确求助?哪些是违规求助? 3366152
关于积分的说明 10439237
捐赠科研通 3085255
什么是DOI,文献DOI怎么找? 1697277
邀请新用户注册赠送积分活动 816305
科研通“疑难数据库(出版商)”最低求助积分说明 769492