CULTURAL EROSION AND CULTURAL MEMORY IN TAUFIQ RAFAT’S ARRIVAL OF THE MONSOON

Purpose of the study: This study focuses on analyzing and locating the cultural images and the elements which present the idea of cultural erosion, and with the lens of cultural memory evokes the idea of identity, and nostalgia in Taufiq Rafat’s poetry. Methodology: This research is qualitative in design. To explore the concepts of cultural memory and cultural erosion Purposive sampling is used for the selection of the poems. For analysis, textual and descriptive methods of analysis are used. Jan Assmann's (cultural theorist and archaeologist) theory of cultural memory serves as a theoretical framework for this study. Main Findings: From the analysis, it is explored that Rafat’s poetry discerns the concepts of cultural erosion and cultural memory. In the majority of his poems, few dominant images are used repeatedly to strengthen the notion of memory and yearning for the past such as time (clock), the flow of time which is fleeting and nontransient. He not only laments on cultural erosion but also keeps his personal and social memories, traditions, ancient civilizations, rituals, and objects alive so that they could be transferred to the next generations to establish mnemonics. Applications of the study: This research may be beneficial to those studying Anthropology, Culture Studies, History, South Asian Literature, and Sociology. Furthermore, the interpretation of major symbols and images related to the culture, and history which evoke cultural memory, and erosion will pave the way for the deconstruction of symbols in poetry. The novelty of the study: Rafat’s poetry is enriched with natural and romantic images, the depiction of beauty and culture about which many studies are available. The significance of this study lies in the fact that the concept of cultural memory from his poems has been evoked and analyzed.