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Cross-Cultural Consumer Response to Localized Digital Content: The Role of Language and Cultural Markers in E-commerce
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| 其它 |
He, J., Wang, C., & Morrison, A. M. (2023) - 题目：Cross-Cultural Consumer Response to Localized Digital Content: The Role of Language and Cultural Markers in E-commerce - 期刊：*International Journal of Research in Marketing*, 40(2), 185-204 - DOI：https://doi.org/10.1016/j.ijresmar.2022.10.001 |
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