| 标题 |
Less human, more effective? Consumer responses to human-like and cartoon-like virtual influencers |
| 网址 | |
| DOI | |
| 其它 |
期刊:Journal of Marketing Communications 作者:Dominyka Venciute; Cen April Yue; Diana Baturo; Gabija Museikyte; Ricardo Correia 出版日期:2026-07-03 |
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(2025-6-4)