| 标题 |
Do price promotions lead to a reduction of consumers' internal reference price and if so, under which conditions is this effect less strong?
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| DOI |
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| 其它 | Bambauer SSand Dupuy A Do price promotions lead to a reduction of consumers'internal reference price and if so,underwhich conditions is this effect less strong?[J].Advances in Consumer Research,2012,40(1):334—341. |
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(2025-6-4)
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