| 标题 |
Seeing brands as humans: Development and validation of a brand anthropomorphism scale |
| 网址 | |
| DOI | |
| 其它 |
期刊:International Journal of Research in Marketing 作者:Artyom Golossenko; Kishore Gopalakrishna Pillai; Lukman Aroean 出版日期:2020-02-29 |
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(2025-6-4)