18.1: Distinguished Paper: Novel TFT‐LCD Technology for Motion Blur Reduction Using 120Hz Driving with McFi

Abstract Samsung has launched a 70‐inch Full HD (1920×1080) LCD‐TV panel which, on a commercial basis, is the world's largest size so far. This size is the maximum that can be achieved using a single polarizer sheet. Its features include 600 nits luminance, dynamic control using LED local dimming, 100,000:1 contrast ratio, and a color gamut of 105%. Also, it is the world's first high speed FHD 120Hz frame rate panel, accompanied by a newly developed pixel structure and driving scheme. This totally new driving method concept includes an alternative pixel structure developed from the 1G‐2D cell structure that we announced last year. Also, new product and design technology, optimized for larger sized LCD‐TV products, was adopted. This technology overcomes severe charging margin requirements, enabling manufacturability and high quality in Samsung's FHD line‐up (40″, 46″, 52″, 57″, 70″).