How photo editing in social media shapes self-perceived attractiveness and self-esteem via self-objectification and physical appearance comparisons

BACKGROUND: As photo editing behavior to enhance one?s appearance in photos becomes more and more prevalent on social network sites (SNSs), potential risks are increasingly discussed as well. The purpose of this study is to examine the relationship between photo editing behavior, self-objectification, physical appearance comparisons, self-perceived attractiveness, and self-esteem. METHODS: 403 participants completed self-report questionnaires measuring the aformentioned constructs. A parallel-sequential multiple mediation model was conducted to examine the relationship between photo editing behavior and self-esteem considering multiple mediators. RESULTS: The results indicate that photo editing behavior is negatively related to self-perceived attractiveness and self-esteem mediated via self-objectification and physical appearance comparisons. CONCLUSIONS: The postulated mediation model was justified by our data. Thus, SNS users should be aware of potential negative consequences when using photo editing applications or filters.