Research on short video communication of intangible cultural heritage

With the development of new media and the acceleration of informatization, the development of short video media provides a new direction and channel for the dissemination, inheritance and protection of intangible cultural heritage, and brings unprecedented development opportunities. Based on this, this paper summarizes the significance of short video communication of intangible cultural heritage, analyzes the problems in the communication of intangible cultural heritage, and summarizes the implementation strategies of short video of intangible cultural heritage, aiming at promoting the inheritance and protection of intangible cultural heritage, solving the dilemma of intangible cultural heritage in communication, and finally realizing the high-quality communication of intangible cultural heritage.