A Study on the Sense of Place of Rural Sojourner

ABSTRACT This study investigates the theoretical framework of rural homestay creative entrepreneurship, taking Yangshuo County in China as a case. A questionnaire survey was conducted to collect perceptual data from rural sojourners, and SPSS 27.0 software was employed for data analysis to empirically examine the impact of sense of place on tourism development. The sense of place of sojourners is the result of their interaction with the living environment. The study finds that four dimensions of place attachment, place perception, behavioral intention, and social connections all have a positive predictive effect on the sense of place of rural sojourners. Recommendation intention and participation intention show the strongest direct relationship with the sense of place, indicating that rural sojourners support the development of rural tourism in Yangshuo, Guilin city, China. The weaker direct relationship between place identity and sense of place suggests that the subjective feelings of rural sojourners need further reinforcement.