Research on the optimization of fresh food logistics distribution path under O2O e-commerce model

The emergence of O2O e-commerce model has put forward higher requirements on the cold chain logistics distribution capability of fresh produce e-commerce. This paper constructs a fresh food logistics optimization model under the O2O e-commerce model,uses a genetic algorithm to solve the "last mile" optimal path, and MATLAB software is used to verify the effectiveness of the algorithm applied to a the optimization of the end delivery path of a fresh food shop. Finally, the research method and the fresh produce e-commerce operation are suggested to provide reference for the fresh produce platform to achieve "cost reduction and efficiency enhancement".