Research on Narrative Strategies of Theme Parks Based on Immersive Experience-Take Ghibli Park as an Example

Driven by the experience economy, immersive experience has become a key factor in the development of theme parks. At present, the use of high- tech and immersive narrative to create a more interactive experience is an important means for theme parks to enhance their influence and competitiveness. However, Ghibli Park breaks the traditional theme park operation mode by means of "natural narrative", "no power facilities" and "anti-commercial", and through highly restoring the classic IP scenes, evokes resonance, brings the immersive experience of "nature-focused", "low technology" and "emphasis on emotion", creates a natural and artistic immersive space, and provides experience for the development of theme parks. Based on the practice of Ghibli Park, this paper analyzes how to bring tourists deep immersion narrative through emotional space narrative, multi-sensory interactive design and emotional mobilization.