This article discusses zeta potential and its application to difficult waters. Topics covered include: reappraisal of turbidity; reappraisal of coagulation; factors affecting flocculation; stages of flocculation; zeta potential control; zeta potential variations of colloid particles; the nature of zeta potential; determination of electrophoretic mobility and zeta potential; zeta potential control at Waterford; and, hypothesis on coarse turbidity and colloid removal.