SWOT Analysis and Its Implementation Strategies in Educational Management

This study had the following purposes: (1) to analyze, (2) to describe SWOT, and (3) to formulate the appropriate SWOT’s implementation strategy of educational management at Integrated Vocational School Turen, Malang. The method used in this study was so-called mixed method or a combined method of quantitative-qualitative research. The sample used five (5) people as key informants. The analysis technique utilized was the SWOT analysis. The results of the study showed that there were four obtained strategies’ formulas, namely as: SO (strength-opportunity strategy), WO (weaknesses-opportunity strategy), ST (strength-threat strategy), and WT (weaknesses threats strategy). Based on the results of the SWOT analysis, the appropriate implementation strategy in the educational management in Vocational Schools was "aggressive strategy". This signified that the educational institution should support an aggressive growth policy (Growth oriented strategy) with a strength-opportunity strategy approach. Keywords: SWOT analysis, strategy implementation, educational management DOI : 10.7176/JEP/10-12-10 Publication date : April 30 th 2019