Journal Article Licensing Indulgence in the Present by Distorting Memories of Past Behavior Get access Frank May, Frank May Search for other works by this author on: Oxford Academic PubMed Google Scholar Caglar Irmak Caglar Irmak Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 41, Issue 3, 1 October 2014, Pages 624–641, https://doi.org/10.1086/676981 Published: 09 June 2014