Masking and mediating effects: mediating mechanisms of occupational stigma and job meaningfulness among Chinese takeaway riders

Purpose This paper expects to analyze the connection between occupational stigma and job meaningfulness among Chinese takeaway riders, the mediating role of occupational identity and relative deprivation, and the moderating effect of job stress based on resource conservation theory. Design/methodology/approach The sample was derived from 371 takeaway riders across China. PLS-SEM was mainly utilized for the data analysis. Findings The findings of the study indicated a significant negative correlation between occupational stigma and job meaningfulness. Furthermore, it is worth noting that relative deprivation and occupational identity served as mediators and masks, respectively, in the relationship between occupational stigma and job meaningfulness. Furthermore, job stress amplifies the association between occupational stigma and occupational identity. Additionally, job stress diminishes the connection between occupational stigma and relative deprivation. Originality/value This study proposes a positive correlation between occupational stigma and occupational identity in the Chinese context. It also enriches the empirical research based on resource conservation theory. Furthermore, it holds practical implications for takeaway riders in China, offering insights to bolster their job meaningfulness.