Research on Green Development Decision Making of Logistics Enterprises Based on Three-Party Game

The concept of green logistics entails minimizing the ecological impact of logistical resources, enhancing the environmental quality within the logistics sector, and optimizing resource utilization to foster sustainable development in social economic production and consumption. Promoting green transportation is not only a positive reflection of the concepts of environmental protection and green development, but also an effective means for traditional logistics enterprises to reduce operating costs, win competitive advantages, and achieve transformation and upgrading. This paper takes logistics enterprises facing green transformation and development decisions as the research object, and puts forward an evolutionary game model between logistics companies, government, and community. The evolution path of logistics enterprises’ green transformation development strategy choice under different conditions is analyzed in detail. The results show that, under the conditions of the government’s incentive and supervision and the public’s choice of green consumption, logistics enterprises are more inclined to green transformation development. Different levels of public choice and different levels of government regulation also make different corporate strategy choices. Therefore, it is suggested that the government provide policy, technical channels, funds, and other support for logistics companies promoting green logistics, and actively publicize the concept of green consumption in the market.