The loyalty of group purchase website: based on the flow and expectation confirmation theory

Based on the flow theory and expectation confirmation theory,we establish a model of researching factors that influence consumer'loyalty.Through the questionnaire survey we collect the data,and use AMOS17.0 and SPSS17.0 software to calculate.Studies show that perceived control,perceived enjoyment,attention focus,confirmation have a significant effect on perceived usefulness and satisfaction,and further affect the groupon consumer' loyalty.