Product development with a focus on attractive product expression: an analysis of case studies

Creating outstanding products is vital for a company's endurance in competitive markets. A mix of functionality, ergonomics, aesthetics, symbols and price aspects all play a role in making a product desirable. This exploratory study concentrates on communicative and meaningful aspects in a product's design. It examines how the creation of a communicative design occurs during the product development process. Multiple product development projects in two distinct companies were analysed. In two projects, specific attention was given to communicative aspects in the product's design. These two projects are examined in this paper.