慷慨
死亡率显著性
恐怖管理理论
显著性(神经科学)
社会心理学
规范性
心理学
规范(哲学)
亲社会行为
政治学
认知心理学
法学
作者
Eva Jonas,Daniel Sullivan,Jeff Greenberg
标识
DOI:10.1016/j.joep.2012.12.005
摘要
Terror management theory (TMT) states that mortality salience prompts people to follow cultural standards. But many cultures value both generosity and accumulation of wealth. Combining TMT with the focus theory of normative conduct, we suggest that whether mortality salience encourages generosity or greed depends on the norm(s) salient in the situation. In Study 1 mortality salience led Americans to give less money to foreign charities. Study 2 replicated this effect, and showed it can be eliminated by activating a generosity norm. However, people who valued money as highly important donated less money following mortality salience. Study 3 showed that following mortality salience and a fairness prime, people behaved more generously when splitting money between themselves and an anonymous partner.
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