Marketing Research into Youth Tourist Preferences

The article contains the results of the marketing study of youth tourist preferences. The relevance of the study is determined by the growing need for youth tourism development as a promising direction for promoting regional tourist services.The issue under consideration is as follows: what are the tourist preferences of youth in modern sociocultural conditions? The purpose of the study: describe the results of research into youth consumer preferences in the modern tourism service market. Results: the essence of youth tourism is revealed; the prerequisites are identified for popularizing youth tourism in the modern tourism service market; the results of the marketing study of youth tourist preferences in the tourism service market are presented. The results of the study may become a foundation for forming a strategy to create and promote a competitive tourist product for youth by developing a marketing complex of the territory.