This paper aims to accurately identify, assess, and enhance the incentive effects of the Chinese government’s innovative procurement policy reform on its procurement strategy by applying textual analysis to identify the more than 640,000 pieces of government procurement contract data collected from 2015 to 2024, screen out the amount of government innovative procurement contracts signed therein, and select the deepening of the government procurement system adopted by the resolution of November 2018 reform program as the time point of public procurement regulations reform, establish a double difference model to verify the impact of the policy landing on the government innovation procurement contract data, and analyze the R&D investment and scientific and technological transformation results on the policy landing on the government innovation procurement contract data of the role of the mechanism test. The results of the study show that the double difference effect value is 1,176.159 > 0 and shows a 5% level of significance. This means that the adoption of the decision to deepen the reform program of the government procurement system in 2018 has a significant positive effect on the number of government procurement contracts for innovation, and through the test of the mechanism of action, it can be seen that scientific research inputs and the results of scientific and technological transformation also play a positive role in promoting the number of government procurement contracts for innovation.