Attribution of Responsibility for Pick Up Artist Issues in China: The Impacts of Journalist Gender, Geographical Location, and Publication Range

Pick-up artists (PUAs) apply strategies from evolutionary psychology to exploit women emotionally, sexually, and financially. In China, PUA issues have been garnering attention from journalists and news media. However, scholars have yet to explore how such issues have been portrayed in Chinese online news media, in particular the attribution of responsibility. The current study content-analyzed 115 Chinese online news articles related to PUA issues to explore whom the responsibility for causing and solving the issue is attributed, and investigated the influence of journalist gender, geographical location, and publication range on the attribution of responsibility. The results indicated that (a) the responsibility for both causing and solving the issue was attributed to perpetrators and the society frequently and to victims sporadically and (b) the attribution of responsibility differs across geographical locations or when the news websites are national as opposed to provincial. Directions for future studies were discussed.