零售市场
零售业
在线和离线
数据库事务
业务
营销
消费(社会学)
计算机科学
模式(计算机接口)
数字化转型
万维网
数据库
社会科学
操作系统
社会学
作者
Jie Zhou,Xiaofen Ji,Chao Pang
标识
DOI:10.1109/cecit53797.2021.00190
摘要
With the continuous development of the e-commerce market, online dividends are now decreasing, and offline physical retail is also facing a tough challenge of satisfying the increasingly diversified needs of consumers. New retail models and new retail scenarios have emerged as the market required. The article summarized the concept, characteristics and necessity of new retail, and combined with the development status of fashion select shop in China, taking LABELHOOD (A fashion select shop called Leihu LABELHOOD) as an example to explore the development model and transformation strategies of the select shop in the new retail format. With the upgrading consumption and the implementation of big data technologies, the emergence of new retail formats has broken the boundary between the traditional physical retail select shop and traditional buyer e-commerce platforms. The select shops use digital technology to drive marketing and combine online and offline models which are customer oriented. It has become an inevitable trend to focus on customers' immersive experience to promote transaction completion.
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