心理干预
消费(社会学)
广告
干预(咨询)
计划行为理论
感觉
心理学
焦点小组
环境卫生
行为改变
大众传媒
肥胖
营销
医学
业务
社会心理学
计算机科学
社会学
控制(管理)
精神科
内科学
人工智能
社会科学
作者
Amy B. Jordan,Jessica Taylor Piotrowski,Amy Bleakley,Giridhar Mallya
标识
DOI:10.1177/0002716211425656
摘要
In 2010, the city of Philadelphia launched a media campaign to reduce the consumption of sugar-sweetened beverages (SSBs) in homes with children as a strategy to combat obesity. Using the integrative model (IM) of behavioral change and prediction, a theory-based precampaign survey of Philadelphia parents was conducted to determine the most effective message content. Results indicated that intention to eliminate SSB consumption is attitudinally driven and suggested that effective messages should highlight feelings of nurturing and concern about child weight gain. Focus group testing led to the selection of a television ad, transit/print ad, and a radio spot that incorporated aspects of the theory-based results from the baseline survey. An online message testing experiment found that exposure to campaign messages increased intention to reduce SSBs and supported the underlying beliefs in the correct direction. These results illustrate how the IM can be applied to the development of a public health intervention.
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