Integrating AI, Green Marketing, and Influencer Strategies

In the face of growing environmental concerns, such as global warming, climate change, and pollution, conscious consumerism and sustainable consumption have emerged as critical imperatives. These challenges have prompted businesses to adopt green marketing—an eco-friendly approach to the marketing mix that addresses both consumer concerns and environmental impact. Green marketing is increasingly recognized in developed countries, but it has recently gained traction in developing nations like India. This shift in focus has also sparked a trend in influencer marketing, where brands partner with prominent vloggers to promote green products on social media platforms like TikTok and Instagram. Such strategies have significant influence, especially on younger audiences who often lack the critical thinking skills to evaluate advertisements effectively.