Utilising design principles to improve the perception and effectiveness of public health infographics

Abstract Infographics are becoming a common tool in the communication of public-health information. However, research-based resources in how to create effective infographics are rare. The application of design principles in the creation of infographics has been shown to more effectively communicate information. Here, the research explores the adherence of 84 research-based infographic design principles on 3 designs of varying levels of application. A multi-method approach, including eye-tracking, was used to record information location efficiency, memorability and user perception. Support was found in favour of utilising design principles in the creation of public health infographics; resulting in improved user opinion and information location.