The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit

Journal Article The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit Get access Luxi Shen, Luxi Shen Search for other works by this author on: Oxford Academic PubMed Google Scholar Ayelet Fishbach, Ayelet Fishbach Search for other works by this author on: Oxford Academic PubMed Google Scholar Christopher K. Hsee Christopher K. Hsee Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 41, Issue 5, 1 February 2015, Pages 1301–1315, https://doi.org/10.1086/679418 Published: 19 November 2014