The Way is the Goal: The Role of Goal Focus for Successful Goal Pursuit and Subjective Well-Being

Goals are considered by some theories as essential for subjective well-being (i.e., telic theories, see Diener, 1984). In fact, achieving goals is beneficial for subjective well-being. However, just holding goals does not bring about goal achievement. Therefore, this chapter highlights the importance of goal pursuit (autotelic theories) in addition to goal achievement for a more comprehensive understanding of subjective well-being. We address the question of whether goal progress and attainment are differentially related to subjective well-being and examine how people best pursue their goals. Specifically, we posit that focusing more on the means of goal pursuit (i.e., adopting a process focus) is more beneficial for goal progress and subjective well-being than focusing more on its ends (i.e., adopting an outcome focus). There also exists some evidence that suggests that adopting a process focus is adaptive when people face a particular type of difficulty when intending to pursue a goal, namely procrastination. Given that procrastination hinders successful goal pursuit and subjective well-being, this finding again highlights the importance of goal focus for understanding how people best pursue their goals.