The effects of Involvement and Environmental Restorativeness on Positive Emotion, and Satisfaction about the Chinese Natural Landscape Performances among Chinese tourists

This study aims to test the relationships among audiences’ perceived environmental restorativeness of natural environment, positive emotion, and satisfaction about the natural landscape performances by adopting the Attention recovery theory. Through online survey, 411 usable data were collected from those who have experienced natural landscape performances while on leisure trips over the past two years in China. Hypothesis tests were performed using structural equation modeling techniques. First, the results showed that the involvement had a strong impact on the perceived environmental restorativeness. Second, all five dimensions of environmental restorativeness(being away, fascination, coherence, scope, and compatibility) exerted a significant and positive influence on emotion. Results also stressed that the audiences positive emotion enhances viewers’ level of satisfaction. These results confirmed the effects of the environmental restorativeness of the natural Landscape performance, drawing strong support for the Attention recovery theory. A few practical implications for industry practitioners are presented along with scholarly implications.