A Growth Strategy for New Ventures:A Literature Review of Resource Bricolage and Prospects

Resources are the key to the survival and growth of new ventures, but resource constraints always exist everywhere because of liability of newness and liability of smallness. This paper focuses on the rapid development of entrepreneurial resource bricolage theory. It explains and expands three key concepts of resource bricolage, analyzes the key role in the breakthrough of entrepreneurial constraints, and compares resource bricolage theory, resource-based theory and resource dependence theory. Then, it sorts out the research evolution of driving factors, measurement, effects and diversification use of resource bricolage, and provides the management implications for social network relationship and enterprise growth. It points out the directions in future research by combining the effect of bricolage on innovation, bricolage implementation in the internet era and so on, to offer new theoretical perspectives for the research of resource bricolage theory and how to break constraints to realize the growth of start-ups in the practice process.