Gender-Sensitive Self-Oriented Face-Saving Strategies in Chinese Celebrity Interviews: A Case Study of Yang Lan One-on-One Show

Previous studies in the domain of (im)politeness have extensively examined face-threatening acts, face redressive actions, and impoliteness strategies. Nevertheless, there is a need for more studies on the implementation of strategies related to self-oriented face-saving in response to face-threatening acts. Adopting a qualitative research methodology, this study attempts to bridge this gap by investigating the self-face-saving strategies utilised by the interviewees on the Yang Lan One-on-One show. Key findings demonstrate that interviewees employ a diverse range of strategies, with notable differences observed in the strategies used by male and female guests. The study also highlights the dual audience dynamics – the interviewer and the public – necessitating a more nuanced approach than might be observed in private interactions. This research contributes to the broader understanding of (im)politeness strategies in non-Western contexts and offers valuable insights into the complexities of managing face in public discourse.