Research on the innovation of logistics and catering management in colleges and universities under the background of big data

Abstract Under the background of big data, people’s requirements for college catering management are also increasing, and the integration of Internet technology into college catering management has become a key research issue. Considering the characteristics of college catering management, this paper proposes the innovative strategy of “big data + catering management” based on game theory. According to game theory, the corresponding parameters are defined, and then the game matrix between the government and cafeteria management is constructed. A case study of college food service management from the perspective of big data is conducted using game theory and data simulation software. The data show that g 1 =100, b 1 = 50, p 1 = 80, β = 0.2, β b = 20 . p 2 = 40, c =100, g 2 = 60, b 2 = 80, p 2 = 40, β p = 2, found that b 1 < b 2 , g 1 > g 2 + β b , p 1 > p 2 + β p + β ·c the three converge at (0,0,0), the government and the third-party platform lax supervision, the canteen is not self-discipline, the college canteen behavioral norms still need to be coordinated and supervised by the platform, and the government, as a means of promoting the development of innovation in the management of college back-office food and beverage.