The state of digital technology and innovation development: The comparative position of Thailand in ASEAN

Abstract The ASEAN Digital Masterplan 2025 highlights five key components for regional development including Sustainable Infrastructure, Digital Technology and Innovation, Seamless Logistics, Regulatory Superiority, and Workforce Mobility. To effectively execute this strategy and boost the impact of the ASEAN Economic Community, it is imperative for Thailand and other member nations to prioritize the development of digital technology and foster innovation. The Thai government and responsible units have initiated policies and programs to boost the capabilities of public and private enterprises during the remedy period of the COVID‐19 pandemic. Digital technology is pivotal in achieving national strategies, and innovation is increasingly reliant on it, influencing technology adoption across industries. The level of innovation can reflect the level of technology adoption in each sector. The study compares Thailand with other ASEAN economies based on the development of national income, digital technology, and innovation using seven key indicators of the Global Innovation Index. These essential factors are used to determine national and economic development. The study aims to provide practical insights, address challenges, and offer specific recommendations for real‐world decision‐making and policy formulation, focusing on economic growth, increased innovation, and reduced income disparities. It suggests that Thailand can enhance its attractiveness by prioritizing national strategies, forming partnerships within the country, and building strong relationships with other ASEAN members to maintain competitiveness. The strengths and weaknesses of each ASEAN member are identified for targeted actions to drive the success of the ASEAN Digital Masterplan 2025.