The attention-based view and the multinational corporation: Review and research agenda

Prior research increasingly recognizes the role of managers’ attention within the multinational corporation (MNC). However, literature has been fragmented, focusing on diverse aspects of attention allocation and drawing on distinct conceptualizations of attention and its antecedents and outcomes. To address these lacunae, we systematically review attention-relevant MNC research. We compile a nomological network of attention and identify pertinent tensions in existing research. Leveraging our findings, we propose future research avenues to de-fragment the body of research and advance a more coherent attention-based view of the MNC and its subsidiaries.