On the Ideological and Political Education of College Students in the New Media Era

With the advent of the new media era, in order to adapt to the changes of the times, the ideological and political education of College Students’ work has also changed. Based on the importance of college students becoming talents, how to innovate ideological and political education in the new media era has become the focus of social attention. This paper first summarizes the characteristics of the new media era, and then analyzes the challenges and opportunities of new media technology in college students’ Ideological and political education, as well as the current situation and changes of Ideological and political education in the new media era. Finally, on this basis, it tries to think about the effective path to improve the effectiveness of College Students’ Ideological and political education in the new media era.