Blockchain-enabled value creation for circular supply chain in the tyre industry

Purpose Made-in-India tyres are rapidly integrating into global supply chains due to a globally coordinated regulatory environment and aspiring for value creation and contribution to circularity. However, it is not clear what are the constituent components of emerging technologies like blockchain that can facilitate value creation and how they are associated. Therefore, this study intends to explore the elements of blockchain technology and how they create value to bring circularity to a tyre supply chain. Design/methodology/approach This study employed a survey-based quantitative methodology to test the theoretical framework of blockchain-enabled circular supply chains using non-parametric regression analysis. A total of 307 responses from India-based supply chain professionals’ data were collected from September 2022 to January 2023 to perform non-parametric regression analysis. Findings The results indicated that blockchain could improve visibility and accessibility by having value-creation capabilities of data collection, monitoring, processing and analysis to facilitate the circular tyre supply chain which focuses on recycling, reusing, reducing and rethinking initiatives. Further, accessibility contributes more than visibility to creating value toward a blockchain-enabled tyre circular supply chain. Originality/value First, this study employs a grounded theory-driven approach in identifying and testing a framework through hierarchical regression. This study identifies the role of blockchain technology in unfolding visibility and accessibility towards value creation, enhancing circularity in the supply chains in complex and critical industries such as tyres in India and across the globe.