The Establishment and Analysis of the Laptop Bag Semantic Space Based on the Semantic Differential Method

The user's preferences and views make a profound impaction on the public acceptance of the product. Both can be expressed through the study of product semantic. This article describes the application of semantic differential method to establishment and analysis the laptop bag products semantic space. Through the collection of 60 subjects’ evaluation of 8 laptop bags, the semantic universe is reduced to a collection of 25 adjectives semantic by using of semantic differential method. Semantic axis are defined the main component factor. The influence of subjects’ number in the semantic evaluation results is also studied. The establishment of the semantic space is the first step for introducing emotional performance in products design and interaction, which would increase the success probability of products. This statistical measurement help make decisions in terms of design expression.