A Study on the Effects of AI Healthcare Services on Consumer Behavior Intentions: Business Opportunities for Korea

Purpose - Medical Artificial Intelligence (AI) is improving healthcare services. The purpose of this study is to understand the factors influencing consumer intentions to use it, with the goal of aiding its successful integration into the healthcare ecosystem. Design/Methodology - This study utilized empirical analysis and conducted structural equation analysis. Findings - The characteristics of AI healthcare management services (compatibility, usability, security) positively inf luence consumer usage intentions, with dynamic capabilities and trust mediating, and interactivity moderating the effect. Originality/value - When implementing AI healthcare solutions, effective human-machine interactions can enhance consumer perceptions of the dynamic capabilities of AI technology, promoting the trust and acceptance of AI healthcare among consumers.