Rethinking Innovation Management—How AI Is Changing the Way We Innovate

This paper examines the transformative impact of Artificial Intelligence (AI) on innovation management, highlighting the profound organizational shifts necessary to fully leverage its potential. As AI adoption surges, organizations face unprecedented opportunities to accelerate their innovation processes, from early trend identification to product diffusion. However, realizing these benefits requires a comprehensive strategic alignment. This includes rethinking innovation strategy, restructuring organizational set-up, redefining roles, and collaborative practices. By examining these pivotal aspects, this paper identifies critical knowledge gaps and further poses thought-provoking questions designed to stimulate both academic inquiry and managerial innovation. Our goal is to inspire researchers and managers to rethink their approach to innovation management in an AI-driven landscape.