An Economic Analysis of Monopoly Power in E-Tailing Platforms

The continuous expansion of the market share of e-tailing platforms has formed a certain monopoly power, and this abuse of market dominance has damaged the order of fair competition and the rights and interests of consumers. Based on the typical characteristics of the e-tailing platform market, we establish a framework for establishing the spatiotemporal economic analysis of the monopoly power of e-tailing platforms and carry out an economic analysis of the monopoly power of e-tailing platforms from the differentiation between e-tailing platforms and traditional brick-and-mortar retailing platforms, the competition between e-tailing platforms and traditional brick-and- mortar retailing platforms, and the e-tailing platforms with the attribute of natural monopoly, and the e-tailing platforms’ processes and cost are analyzed. Finally, combined with the current reality of competition order in the field of platform economy in China, it puts forward policy suggestions to improve the competition order in China’s e-tailing market.